HAVE SOMETHING
TO SAY?
Feel free to send
B.T.R. Bar
a message.
We don’t have any products to show here right now.
check out our site!
Owner Ashley Marie, Chief Snack Officer
Location San Francisco, CA
Why did you start your business?
B.T.R. stands for "be BOLD, TENACIOUS, & RESILIENT," my parents' personal mantra. I started B.T.R. Bar in their honor. Five years ago, my parents were both diagnosed with rare forms of cancer. As their caretaker & working full-time, I was constantly on-the-move. I was inhaling so-called "better-for-you" protein bars, high in sugar, with ingredients I couldn't
pronounce. With a background in food science & nutrition, I craved something that not only had
better ingredients, but also served a functional purpose. That's how B.T.R. Bar was born. As a simple idea in a hospital cafeteria.
Do you have any goals or plans for you business in the next 5 years?
Such a great question! Over the next 5 years, I plan to expand the B.T.R. product line to include 2-3 more
functional flavors and other protein-packed snacks and bites for people to snack mindfully from A.M. to
P.M. Our goal is to pave the way for a new concept of snacking: functional snacking. Snacks should
always be delicious and something you want to eat, but what if they could do more for us?