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MY FAVORITE

INDULGENCE

Gourmet, vegan, granola company based in sunny Southern California. It is lovingly handcrafted in small batches for optimum freshness, offering unique flavor blends, preservative-free products including a scrumptious nut-free option.

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Owner  Vicki Schrimmer
Location Irvine, CA

Why did you start your business?

 

I love granola! My company evolved from my passionate addiction to baking, my love for eating healthy food while living a life of health and wellness. In addition, all the commercial brands had absolutely no flavor and a lengthy list of ingredients that I could not pronounce or spell. I soon found myself on a mission to produce a much healthier option that eventually turned into a personal quest that took me 10 years to create my very first flavor, "Classic Almond Granola". 

Do you have any goals or plans for you business in the next 5 years?

Realistically, goal setting in a world post COVID-19 is going to require a tremendous amount of exploration, research, planning, flexibility and quite honestly, creative thinking. When the pandemic is over, it will leave us in a position of having to navigate through a whole a "new normal" of living. 

But what I do know for sure is that I will be building my business through a variety of non-traditional sales and marketing models. In fact, there are a couple of projects in the hopper right now. However, I'm not quite ready to expand upon that - yet!