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Location Brooklyn, NY
Why did you start your business?
Asha got her period at age thirteen, then promptly tied her sweatshirt around her waist, put her pads in her pencil case, and spent the next 15 years trying to forget about it. Turns out that didn’t work.
After an unplanned series of period disasters and reproductive adventures, Asha hopped in her Delorean and became friends with her period. She spent two years researching periods, asking millions of questions, and guinea pigging hormonal healing practices from around the world. She paid close attention, took lots of notes, and learned that her period vibed well with certain foods. Thankfully, one of those was chocolate.
Then she created Phasey.
Do you have any goals or plans for you business in the next 5 years?
We believe in a world where periods are normalized, nutritious food is accessible to all, and reproductive education happens early, often, and ongoing.